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I don't follow conventions, I follow ideas.
I believe great designs are rooted in history and question the norm.
I believe in design as a megaphone for the unheard and a catalyst for change.
Section title: Favorites

Common Power Rebrand

Historical significance for a modern brand

A rebrand rooted in Civil Rights protests, to Brazilian Pichação graffiti, to Corita Kent's seminal work in printmaking, and the lettering of 1960s jazz.

branding
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Human Condition

A community-driven arts platform

Human Condition is much more than a magazine. From workshops, to launch parties, co-working sessions, and collaborations, we bring together the Seattle arts community.

literally every type of design
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Algorithmic Mysticism

Critical design for technological decision-making

Inspired by Bruno Latour’s Where Are the Missing Masses?, the A.I.tball aims to question when and why we've delegated our decision making to technology.

critical design
physical computing
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Seattle Gridlock

A solution to Seattle’s traffic incident response

If you’re familiar with Seattle, you are likely familiar with its traffic issues—issues which are further exacerbated by accidents that quickly spill traffic into the city’s grid.

project management
ux design
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Section title: Favorites

Erick The Architect

Erick is an individual as much as he is the cornerstone of the Flatbush Zombies. As a rapper, producer, streamer, and artist, Erick embodies the multi-hyphenate creative ideal. The site plays on his moniker of "Architect," allowing visitors to build their own version of the artist. Illustrations by Aidan Galassetti.

design
development
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ghostemane

An off-the-wall interpretation of Ghostemane’s music, a digital dystopia for his fans to search through. The interface harkens back to the web design of the early 2000s—no rules.

design
development
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In The Neighborhood

In The Neighborhood was a localized solution to an international problem. Created in collaboration with Anna Ferkingstad and Raphael Gaultier, ITN was a platform for finding resources and volunteers to combat the fallout of COVID-19, aiding locals and local businesses.

co-founder
design
development
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Seattle Together

development
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C Luxe Creative

design
development
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In The Neighborhood

In The Neighborhood is a localized solution to an international problem. Created in collaboration with Anna Ferkingstad (strategy) and Raphael Gaultier (strategy), ITN is a platform for finding resources to combat the fallout of COVID-19, aiding locals and local businesses.

co-founder
design
development
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ghostemane

An off-the-wall interpretation of Ghostemane’s music, a sterile, digital dystopia for his fans to search through. Try clicking the logo for a surprise. Don’t fall too deep down the rabbit hole...

design
development
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EXP Events

A unique solution for a unique business. Interactive pages, high-contrast tones, and custom animations throughout.

co-founder
design
development
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Seattle Together

development
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C Luxe Creative

design
development
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Section title: Favorites

Contender [Single Art] — Miami Marci

graphic design

2018

Concert Visual — Masego

motion graphics
illustration

2018

Halcyon Tee — Self

graphic design

2019

The Magazine of Glamorous Refusal

print design

2018

Soon Enough Album Merchandise — Sol

graphic design

2019

Notebook Sketch

illustration

2019

HOME Magazine — Self

print design

2018

Popup Graphic — Masego

motion graphics

2017

Something To Get By [Album Art] — Lil Big Dev

design
photography

2018

Something To Get By [Tracklist] — Lil Big Dev

hand lettering

2018

Earth Day Graphic

graphic design

2019

Misc. Logos

Branding

2017-2019

Notebook Sketch

Illustration

2018

Concert Visual — GoldLink

graphic design

2016

Popup Graphic — Masego

motion graphics

2017

Rainy Dawg Radio Hip Hop Show Poster

graphic design

2018

Soon Enough [Album Art] — Sol

graphic design

2019

Hey, I'm Pari.

My passion for design drives many forces and relationships in my life, though my passion for mentorship and community has steered the deeper currents. As a mentor to some and a mentee to others, I'm humbled by those who choose to spend their time with me.

I love cooking, building things, and fixing stuff. I enjoy what I do and I do what I enjoy.

Clients include: Sony Music Group, RCA Records, Epic Records, Amazon, Zumiez, Devin Booker, City of Seattle, University of Washington.

“The most personal is the most creative.”
designed and developed by pari — All Rights Reserved © 2021